The Case Study
Is Singapore boring, or are people just — bored of the same options?
The Case Board
How we rewilded Singapore to 'Choose Your Wild'.
KVs • OOH
Hand-drawn invitations that rewilded Singapore.
To launch "Choose Your Wild", we created four digitally hand-drawn posters mirroring the rainforest’s multilayered richness, using dynamic angles and immersive perspectives reminiscent of classic adventure posters to draw visitors into a ‘new world’.
Illustrated before the park completion, we relied on field research and collaboration with Mandai’s Animal Care Team for anatomical accuracy and ecological authenticity.
Every detail down to each strand of fur was meticulously hand-drawn to evoke a tangible feel.
