• Singapore Airlines Presents

    Flavours of the World

    A proactive, 6-episode series that was 3 years in the making, offering the world a glimpse of how a World Class brand’s appetite and discipline towards food at 30,000 ft is shaped — through the lens and hands of incredible Food Catering Managers, and their team.

    It’s the ones who wear more than just a chef’s hat,

    who connect the world we taste on board, to the world beyond.

  • The Food Philosophy

    6 episodes • 6 chefs

    E1: The Beauty of Local Fare

    Why do we remember certain dishes?

    Is it because they taste better? Or how they make us feel?

    E2: The Hunt for Freshness

    What does freshness taste like? Is it the ingredients?

    The recipes? Or the thinking behind the menu?

    E3: The Art of Precision

    What does it take for a dish to be food for the soul?

    Is it what we make, or how we make it?

    E4: The Taste of Time

    What’s invisible? The secret to every dish...

    And the best teacher a chef can get?

    E5: The Heart for People

    How do you capture the diversity of India in a menu?

    It may seem impossible, but what’s stopping us from trying?

    E6: The Fire we call Passion

    What is passion if not the most transformative fire

    a chef can bring to the kitchen?

  • Client

    Singapore Airlines

    Agency • TBWA\Singapore

    Written by Senior Copywriter: Jeng | Directed by and shot by Content Creator: Adrian Lee | Content Lead: Don Lim | Executive Creative Director: Loo Yong Ping | Creative Director: Lauren Lim | Business Director: Joyce Wong | Brand Director: Pam Wong | Brand Executive: Tyrina Toh + Gladys Tan + Seo Hyun Choi | Producer: Gabriel Li (with special thanks to content creators Amirul Daniel, Lee Jia Rong and Aleesha Rane + Sean)

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